Eric Ritter - The SEO Sommelier
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06/30/2026
Your law firm may be ranking on Google.
But that does not automatically mean AI tools understand your expertise, trust your authority, or include your firm in generated answers.
That is the shift law firms need to pay attention to.
SEO is no longer only about showing up in search results.
It is about building enough digital authority that both people and AI can clearly understand why your firm should be recommended.
This is the difference between ranking and being chosen.
Save this for your next law firm marketing strategy meeting.
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