Brayam-Rodriguez

How will incorporating video will help your contractor's business?

It will increase online engagement
Establish your brand and its personality
Convey your competitive differentiators

With videos of your work, you will be able to show quality and keep your customers engaged longer!

These days, a client expects a website to be:

Easily navigable – When someone lands on a confusing page, it’s much easier to hit the “back” button and try again instead of figuring out the layout.

Informative and rich with resources – consumers are more informed than ever, and expect the information that's on a website to be correct. In fact, they will check other websites to cross-check information.

Fast – Today’s consumers, both residential and commercial—expect a web page to load in under three seconds. It’s a by-product of the I NEED IT NOW economy.

Attractive – Once your page loads, users form an opinion in .05 seconds, and 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

Rich with valuable content –Clients find information mostly all online now. Your website needs to contain the information your target client would find the most valuable.

10 easy ways contractors can increase their rankings on Google

1. Secured sites (HTTPS vs. HTTP)
2. Websites that are mobile-friendly
3. Page speed
4. Schema markup
5. Webpage content quality and search intent
6. Webpage content length
7. Social and local signals
8. Quality backlinks
9. Optimized images
10. Domain age

Want to learn how you can implement those changes? Learn more at digitaldevelopmentagency.org/contractors/