Steve Hunsaker

At zero, you don’t need a perfect brand. You need action.

Order the cheap shirt.
Get the Google Business Profile started.
Print the door hangers.
Put out yard signs.
Knock doors.

Stop spending four weeks “getting ready” so you can feel official. Nobody cares yet.

You need customers, cash, and reps. The fancy stuff comes later.

Meta is not the same platform it used to be.

The old days of obsessing over demographic targeting, income settings, and tiny little audience tweaks are mostly dead. Meta is a creative first platform now. And yes, I know Ads Manager says you can target the “top 15% of income earners.” That targets areas. Not individual rich people. Privacy changes nuked a lot of the old tracking data Facebook used to rely on.

The magic is in the creative.

Keep the targeting simple.

Build better ads.

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Bob Schober’s first night knocking doors is exactly why scrappy wins.

No local cell phone.
No ladder.
No vehicle.
No perfect plan.

Just a guy walking into a neighborhood after a hailstorm asking homeowners if he could check their roof. Four hours later, he had eight deals.

Most people wait until everything is perfect.

The truck.
The logo.
The CRM.
The website.
The business cards.

You don’t need perfect. You need motion.

Most people running Meta ads make the same mistake... They tinker too much. They launch a few ads, stare at the dashboard, panic, and start turning things off. Stop trying to be smarter than the trillion dollar algorithm. Your job is to build good creative.

Test hooks.
Test locations.
Test proof.
Test offers.
Test new videos.
Then let Meta do what Meta does.

Some ads are going to drive conversions.
Some ads are going to warm people up.
Some ads are going to get watch time.
Some ads are going to help the winners win.

You might only see one ad getting the lead. But you don’t always see how the other creative helped get that person there. So stop killing ads just because you’re impatient. Build the creative. Let the algorithm cook.

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This is how good marketing works:

Give value to 100 people knowing maybe 1 of them will buy. That’s the game.

I’ll literally show you how my funnels work.
How my sales work.
How my ads work.
How my home service businesses get leads.

Then I’ll make a small pitch. Not because I’m hiding it. Because I’ve already earned attention.

Most businesses do the opposite. They pitch immediately and look like every other contractor begging for the job.

Educate first.
Entertain first.
Show proof first.
Build trust first.

Then pitch.

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Google is cracking down on reviews.

No paying customers for reviews.
No discounts for reviews.
No cherry picking only happy customers.
No pressuring people on site.
No telling them exactly what to say.
And technically, even reviews that name a specific employee can get flagged.

Here’s the reality:

Reviews are still one of the biggest levers for ranking locally. But Google also has a massive fraud problem, and small businesses are stuck playing on a platform that doesn’t exactly have world class customer support. So you need to be smart.

Build a real review system.
Ask every customer.
Train your team.
Make it easy.
Stay consistent.

Don’t sit around waiting for reviews to magically show up. Your competitors aren’t.

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I have a hybrid content team and that entire department costs a fraction of what it would cost if I built it fully in the U.S.

Video.
Yard Signs.
Branding.
PDFs.
Presentations.
Thumbnails.
Content assets for multiple businesses.

Hiring a good US based content team? That can easily be $55K, $60K, $100K+ a year per role. But those roles don’t always directly generate revenue so we got strategic.

What roles need to be local?
What roles can be global?
Where do we need physical presence?
Where do we just need skill?

That’s the game.

Global talent lets you build departments earlier without lighting payroll on fire.

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Almost nobody in my market is doing this:

We post our organic videos directly on our Google Business Profile.

Not just Instagram.
Not just Facebook.
Google.

So when someone clicks our listing, they don’t just see a few reviews and outdated photos. They see real content from the owner.

Helpful videos.
Proof.
Education.
Trust.

Google is a trust platform. If people click your listing and bounce immediately, that’s probably not helping you. But if they stay, watch, scroll, read reviews, and take action. That matters.

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