Kemaka Digital

8. Engage customers with chat

Having a chat feature is a great way to answer customer questions or solve problems
right away. Customers may use chat to learn more about a service, troubleshoot a product or ask a question about delivery times. Some modern chat features can transfer the chat right to the customer's device, so they can leave the company's website but not the conversation.

Example: A consumer's vacuum just stopped working, so she visits the company's website to locate a phone number or documentation to troubleshoot the machine. Once on the website, the customer finds a chat feature that enables her to message a representative right away. The customer is thrilled to find out her vacuum needs a new belt and the chat representative has already arranged to get a new belt to her by the end of the week. The customer's problem was solved immediately, and excellent customer service kept the chat connected until she was satisfied with the outcome.

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6. Build a mailing list with email marketing

Building a mailing list can help a business offer incentives to its customers or encourage them to return. Email marketing

keeps the company in front of the customer while the company can segment lists to target specific customers. If a sporting goods company is launching the latest in-line skates, it may partition its lead list to target a certain demographic, such as 18 to 24-year-olds.

The automation of emails means you can connect to customers right away through personalized messages and offer them something for their time. Mailing lists alert customers to sales or promotions, share tips on using a product or provide education on its industry.

Example: Customers can be persuaded to sign up for a newsletter by offering a value proposition:

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