Syndicate Strategies

Toys aren’t just for kids anymore. Adults are leading the resurgence in toy sales and infusing new life into an industry that’s struggled in recent years.

It’s Play Time - Adults Lead Surge in Toy Sales Adult toy sales are fueling industry growth in 2026 as nostalgia, collecting, and self-care inspire more grown-ups to embrace play and drive toy market trends.

Does it all come down to the World Cup? Nike and Adidas are investing in World Cup advertising as if it does.

The Biggest Contest Off the Field Brands are competing for attention beyond the game as sports sponsorship competition intensifies, creating new opportunities to engage fans and build loyalty.

While today’s consumers may be feeling reticent about making big ticket purchases, the practice of “virtuous spending” is booming.

In a Cautious Economy, Virtuous Spending is Booming. Here’s Why. In a cautious economy, virtuous spending is on the rise as consumers prioritize meaningful purchases, experiences, and small indulgences despite financial uncertainty.