KCreativeCopy

What do I love about freelance copywriting?

I get to explore and learn about industries I never would’ve known about otherwise!

I attended Pack Expo Southeast earlier this week and was blown away by all the innovative technologies and packing solutions presented. 📦

Shoutout to my husband for helping me get outside my comfort zone and showing me the ropes. This man is a networking guru. 🤩

I’m excited to continue learning and connecting further with leaders in the packaging industry.

Visit the link in my bio to learn how I can help with website copy, emails, print ads, and more!

Did I write this copy? No.

Do I love it? Yes, yes I do. 🤓

Here’s why the copy for The Bug Bite Thing’s email opt-in message works.

In 3 simple sentences, the reader learns:

🔸The brand’s mission
🔸How the products benefit them
🔸What to expect by subscribing

There’s no generic messaging. You know the type: “Subscribe to our newsletter for the latest news and exclusive offers.” 😴

The message is personable and straightforward. And my favorite part?

The 2 simple words at the bottom. “Buzz off.” 🙅

Sure, it’s clever copy, with the brand’s focus on bugs and all, but it goes deeper than that.

It puts the reader at ease. It says, “Hey, no pressure. We think you’ll love our emails, but if not, no worries.”

And that little bit of reassurance builds trust.

Every bit of copy on your website is an opportunity for your brand’s voice to shine through and for you to build rapport with your audience. Make the most of it! 🤩

Need help customizing your opt-in message, post opt-in page, emails, and more? Send me a DM.

🔸I’m not partnering with The Bug Bite Thing, I just happen to be a major fan of their suction tool. If you haven’t tried it, you should. Check them out!
👉 Bug Bite Thing