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07/18/2022
What could truly make a customer engagement strategy outstanding in this post-pandemic world?
The answer lies in creating effective bespoke communication with all stakeholders placing convenience, consistency, and relevance at the top of the customer engagement strategy.
Link to our blog on 'Innovating engagement in pharma': https://lnkd.in/d52cNTCs
Innovating customer engagement in pharma In a recent article by Alvarez and Marsal, the author commented there is a need to further reshape and keep evolving the customer-facing commercial models in pharma.
Tact.ai announced today a set of new capabilities that helps pharma improve customer access and personal relationships with HCPs. This includes:
Tact Content Player for MS Teams allows customer-facing teams to connect where customers prefer by supporting compliant video meetings on Microsoft Teams, sharing compliant content to enable better customer access and an improved user experience.
Customer Friendly Email (CFE) offers a reimagined compliant email experience created to help teams send more personalized communications, and appear in their customers’ inboxes more frequently with results as high as 1.5x industry open-rates.
A special congratulations to all teams for launching these solutions! Please find the press release here: https://www.tact.ai/press/tact-ais-new-customer-engagement-capabilities-help-pharma-close-the-access-gap-and-improve-personalized-connections-with-hcps
03/03/2022
The latest Accenture HCP engagement survey notes that 84% of HCP prefer a mix of face-to-face and virtual or completely virtual visits.
Allowing the HCPs to have the flexibility of virtual and on-demand engagement could be the key differentiators in your hybrid customer engagement strategy.
Learn more about how Tact can help your teams excel at hybrid customer engagement - https://www.tact.ai/solutions/transition-to-hybrid
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