KISS - En

The goal of every user experience designer is to ensure that people have a great time while using their products. Personalization tailors the user experience of people based on their interests, browsing history, and preferences.

This includes smarter algorithms and more experiences tailored to the interests of users. Some plaforms use recommendation engines and customized user interfaces as personalized touches.

For example, Google allows users to customize their Chrome user interface, changing things like themes, colors, appearance, etc. Platforms like Netflix and Spotify analyze your past behaviour (movies watched, songs listened to), to suggest content they think you’ll enjoy. These are real-life examples of personalized user experience.