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Great article about selling in the service lane: http://ae-emagazine.com/product-technology/selling-in-the-service-lane-good-or-bad-idea/

Selling in the Service Lane: Good or Bad Idea? | Agent Entrepreneur It is easy to get caught in a rut. We all do it. Most of us have a mental list of the items we need to focus our attention on, but sadly, they never get done because we get caught up in the routine demands of our daily schedules.