Dovetail

Radio’s still relevant!

People still listen in the car. At work. During routines. And unlike social media, radio doesn’t disappear in half a second because someone got distracted by a video of a squirrel eating a stolen White Castle burger.

A good message repeated consistently still works. Always has!

Trade shows are basically organized overstimulation.

Everyone’s talking. Everything’s thinking. Half the room is giving out branded stress balls, with the other half giving away branded totes. There’s A LOT going on.

Good signage is a must. If people can understand who you are from 20 feet away, you’re already ahead.