Legato Healthcare Marketing

We Google everything, including our health symptoms. That’s why, as a healthcare organization, your search engine optimization needs to be top-notch!

Don’t believe us? This stat explains it all... 📈🔍

Are you still referring to your healthcare audience as “patients” in marketing? You might want to re-think that.

Read the article below to learn more:

​Why I’m uncomfortable with healthcare marketing’s obsession with ‘patients’ Atomic Matter’s Frankie Everson has lost patience with healthcare’s dependency on language like ‘patients.’ She shares how her time with illness revealed just how dehumanizing the term actually is.