Stormlily Marketing

Thanks Equine Business Magazine for letting me share my story with your readers. Of course, had to include some marketing tips for equine business owners. 😃
Appreciate all you do! 👏

Q&A With Denise Alvarez Of Stormlily Marketing

How did your journey in the equine industry start, and what inspired you to build Stormlily Marketing?

DENISE: In many ways, I don't remember a time when I wasn't part of the equine industry. I grew up with horses in our backyard, so horses have simply always been part of my life.

Professionally, Stormlily Marketing began in 2018, but it looked very different than it does today. At the time, I was preparing for the arrival of our second child and wanted to build a business that would provide additional income for our family.

Back then, it wasn't even called Stormlily Marketing. It was Stormlily Solutions as I wasn't quite ready to fully own the fact that marketing was my specialty So I gave the business a broad name and decided I'd help any small business that needed it.

It didn't take long to learn one of the biggest lessons I now teach my own clients: if you're trying to serve everyone, you'll struggle to connect with anyone.

As I learned from other entrepreneurs, reflected on what energized me most, and prayed for God's direction, the answer became clear. The work I loved, the experience I already had, and the people I most wanted to serve all pointed in the same direction.

That's where my passion for horses and my passion for marketing came together.

Believe it or not, my original dream wasn't actually to build a marketing business. It was to start a nonprofit where at-risk youth could experience the healing power of horses. But in that season of life, I knew the business needed to come first.

So, in 2020, I embraced serving the equine industry, rebranded as Stormlily Marketing, and launched the How to Market Your Horse Business podcast. That decision became the foundation not only for the business I lead today, but also for the bigger vision of Stormlily Ranch.

Looking back, I can see how each step prepared me for the next. What started as a way to support my family has grown into an opportunity to help equine entrepreneurs build sustainable businesses while also creating a path toward the non-profit mission God placed on my heart years ago.

Read the full Q&A article at www.equinebusinessmagazine.com

If you struggle with selling, this is for you.

You can apply these sales tactics to every area of your equine business marketing.

From social media copy to website to in-person conversations, when you approach selling as a service to your audience, it changes how you feel and how they receive it.

So, how can you apply this in your business today?

Do you journal? What prompts are your favorite for overcoming mindset blocks or unlocking new insights?

Some people are master journalers. I am not. But, I would love to learn and grow in this discipline and practice this summer.

Plus, I’m curating powerful journaling practices to share with my coaching clients {passion-driven equine entrepreneurs}.

Ideas welcome + invited!