jakey.3

Logo done for Beauty By Briana

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#29 Bund der deutschen Gebrauchsgraphiker (German Designers Association) 1920.

Thought this was a cool presentation of a logo contest from the 1920’s. Also interesting that when I first glanced at this the second logo at the top is where my eyes gravitated towards first. That one was actually the winner and Carl* Schulpig’s design was used up until the 1960’s!

So yeah I just based this design around the contest.

#27 Spinner 1953 by Anton Stankowski.

Xenial (adj) Used to describe a friendly relationship between two parties.

The S in the spinner logo was one of the better letters to use with the middle missing and the rest making out the corners of a square. C, G, J, L, O, P, Q, Z are a few others that would have worked in this style, and the hardest one out of the bunch and of course the one I chose was X.

I chose X because words that start with X are rare and only make up around 0.02 of words in the dictionary. I felt it deserved some love and with a nice word like xenial.

#25 English First 1993 by Paul Rand.

I had to think of something fast so I didn’t miss today lol Hi 👋🏼

abc, IBM, UPS, Ford, are just a few logos designed by the legendary Paul Rand! I even think Eminems logo was inspired by his Enron logo. I didn’t want to choose any of these major brands yet cause I’m saving those for another season so I went with his English First logo which I thought was pretty cool and designed the year I was born lol

My version can use a bit more of a slant as well as the lines a tiny bit thicker and the middle circle a little smaller. It was an interesting process to get to this result and I got stumped on clipping elipses out of the letters. Turns out I just needed to create outlines out of them and clip them out of each letter separately to get the cleanest result. 🤦🏻‍♂️