Jenelle Botts Brand Strategy

It’s my 9 year anniversary of becoming a mother! Nine years ago today, Henry arrived and Seth and I officially became parents!​​​​​​​​
​​​​​​​​
Today we are giving him presents and cake even though he did none of the work to make this day happen. He was actually late. He was supposed to come 9 years ago yesterday when I went into labor. But I’ve gotten over it!​​​​​​​​
​​​​​​​​
These nine years have been the most beautiful and the most exhausting of my life. Every day I astound myself that I’m actually doing this mom thing. Every day. Somehow I have answers for thing and solutions to problems and joy to share and worry to spare. Every day. ​​​​​​​​
​​​​​​​​
It’s been nine years of concerning myself wholly about another human. Knowing everything I can about his insides and outsides. Feeling a love that leaves my body to surround another and also stays to fill my own soul. ​​​​​​​​
​​​​​​​​
We officially celebrate June 22 as Henry’s day. He picked dinner and he gets gifts and a party. But I celebrate myself a little too. Nine years and one day ago I was just Jenelle. Then I became mom.

Can we just stop for a moment and celebrate our divine right to be seen? To actually be seen. Not for the things we do or the stuff we make. Not for the scrapes we heal or the fires we extinguish. Not for mountains we climb or lives we touch.​​​​​​​​
​​​​​​​​
But to just be seen. For our outside to match our inside. And for our inside to match our outside. To be seen as a whole person who isn't just a sum of the collisions we make in the universe. But instead as just a simple soul. A whole person who on our own is remarkable. ​​​​​​​​
​​​​​​​​
I see you. Just you. Just remarkable, beautiful, sunshine you. I hope you feel as good on the inside as you look on the outside! And I hope your smile today is a true reflection of the joy you feel in your heart!​​​​​​​​
​​​​​​​​
Also can we stop and applaud 👏 because she is a gift to women! She is talented in her craft for sure, but her true gift is making women feel seen!

"Why" is a hard question to ask sometimes. Whys are typically emotions based and they don't share a space in the brain with language. As a brand, it is the most important question to know the answer to! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
People converge on your why. Your audience needs a why before they buy. We can't clearly state the reason we connect with some brands better than others. We just feel it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But your why is more than just what motivates you. Your why is about more than just you and your goals. I might be motivated by my family but they aren't why I have this business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
To discover your why, you have to find your soul. Think couch-time-with-your-therapist-digging-into-your-whole-life soul discovery.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ask yourself this:⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ Besides making money, why does your brand exist?⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ What does your business/you stand for? What do you stand against?⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ What does the world around your brand look like?⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ How is your brand contributing to that world?⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ What impact is it having on you? your community? your industry? your customers?⠀⠀⠀⠀⠀⠀⠀⠀⠀
✔️ What commitments are important for your brand to keep as it goes about your day-to-day business?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you were to film a documentary about your brand, what would the title be? What would the plot be about?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'll put mine in the comments!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

It's not magic 🪄 - it's W.O.R.K.! 💪
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Scroll through to get an idea of the work behind a brand strategy.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
And make sure to follow for more wisdom on my W.O.R.K. framework for Brand Strategy!
⠀⠀⠀⠀⠀⠀⠀⠀⠀