Realign Consulting

The question most small businesses should be asking themselves at this moment is NOT how to create more content noise by using AI to churn out more bland crap. Instead, rediscover what makes you memorable and lean into that. Here's how:

6 Smart Moves to Stay Discoverable in an AI World Visibility for small businesses has changed. Get 6 strategies to keep your business seen and chosen when AI shapes the search.

How often have you had a project or an idea get stuck in the planning phase?

We have this definition of a strategic plan posted on our website:

“A strategic plan presents the specific long-term goals of a company and the strategies and specific tactics you will use to achieve those goals.”

I have met and worked with many leaders who have a plan that lists their long-term goals. They may even have specific campaigns they’d like to complete during certain times of the year or ideas for pitching or networking to grow their business.

But the gap between planning and doing can be enormous without the right support.

How do you actually make it happen?

I have found the answer to be in the second half of that definition: with strategies and specific tactics.

When you know the next right step, it’s easier to start.

If you already have a strategic plan, what’s next? What support do you need to start implementing it?

When I first started as a solopreneur, I learned some hard lessons about networking.

As a director for a networking organization, I spent more time volunteering for them than I did building my business, which meant I missed some important opportunities.

This might be fine in a non-profit or advocacy environment, but when the purpose of the group is business, volunteering should be a secondary consideration.

Now, I pass this lesson along to my coaching clients when we’re realigning their networking strategy with 2 key tips:

Understanding when it is appropriate to focus on networking and when not to is how you respect others.

Understanding when you should invest more of your time in volunteering and when you need to protect your energy is how you respect yourself—and your business.

Looking for a more detailed guide on how to get more from your networking and referral marketing strategy?

Check out our full guide here:

https://realignyourstrategy.com/blog/referral-based-marketing-guide/