Helveticka

Learning From the Past
Sacajawea Middle School
Spokane Public Schools, 2023

LOOKING BACK: We partnered with district representatives and Sacajawea staff to refresh the school’s logo and mascot. Adopted in 1960, the thunderbird mascot did not reflect Sacajawea’s heritage. Native patterns, shapes, and colors needed to change from Coastal to Great Basin tribal motifs. To guide the process, we enlisted a member of the Lemhi Shoshone tribe and an eighth-generation descendant of Sacajawea herself. The outcome was a complete identity system with a suite of logo applications.

Who Says Work Can’t be Fun and Games?
Natatorium Park Exhibition
Northwest Museum of Arts and Culture, 1997

LOOKING BACK: A unique part of Spokane’s history, Natatorium Park operated from 1889 to 1968. It was honored with an exhibition in the main gallery of what was then called the Cheney Cowles Museum, featuring stories, photos, and artifacts from the amusement park. The Laughing Gallery – named after an actual park attraction – offered operating games and interactive elements. And the Jack Rabbit Theatre featured vintage footage of visitors enjoying park rides, including the Jack Rabbit wooden roller coaster.