Well Dressed Walrus

TM Soldering had been operating with a very basic one-page website they created internally and never had the time to improve. Over time, this limited online presence began to impact their credibility with prospects researching selective soldering solutions. In addition, their team did not have a clearly defined, unified way to talk about their products, services, and overall value. This created inconsistency in sales conversations and made it harder for potential customers to quickly understand why TM Soldering was the right partner.

Solution -
Well Dressed Walrus led TM Soldering through the StoryBrand messaging process to clearly define the core problem their customers face, position TM Soldering as the experienced guide, and establish a simple, repeatable framework for communicating their solutions. These StoryBrand elements were used to develop website messaging that highlights their expertise, U.S. manufacturing strength, refurbished and new equipment offerings, and commitment to long-term support. Just as importantly, the process gave their internal team shared language and clarity so sales, leadership, and support staff could confidently communicate a consistent message about the company’s value.

Result -
TM Soldering gained both a stronger external presence and improved internal alignment. Their new messaging makes it easier for prospects to understand their capabilities and builds trust earlier in the buying process, while the StoryBrand framework provides their team with a clear and unified way to talk about their products and services. This clarity supports more effective sales conversations today and creates a solid foundation for future marketing, website growth, and lead generation efforts.

View their new site: https://www.tmssolutions.us/

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Across all three Thermaco brands, the digital ecosystem was showing signs of age: outdated design, inconsistent UX, slow performance, and complex eCommerce management. Customers needed clearer navigation, faster purchasing tools, and a more modern experience across devices.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We partnered with Thermaco to rebuild all three websites with a unified strategy: modern design, StoryBrand-driven clarity, WooCommerce innovation, improved segmentation, and backend systems that Thermaco staff could confidently manage.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Thermaco now operates three best-in-class digital platforms that support customer engagement, streamlined purchasing, and long-term scalability. These websites are no longer just informational—they are strategic business tools designed to drive growth, conversions, and operational efficiency.

Explore the new Multi-Site Experience: https://thermaco.com/