Pacific Automation

I've been building Pacific Automation behind the scenes for the past few months — sending DMs on lunch breaks, building systems at 2am, figuring it out one day at a time while working full time and raising a family.
I decided to start documenting it.
The first video is up on YouTube now. No polish, no script, no studio. Just a guy in a parking lot talking about what he's building and why.
If you're curious what goes into building an AI automation agency from zero in Spokane Valley, come watch it. Link in the first comment.

Something I noticed doing research across Spokane Valley and North Idaho this week:
The trade businesses with the most Google reviews aren't always the oldest or the most established. Some of the shops I'm seeing ranked at the top of local searches have been open 3 or 4 years and have 200+ reviews.
Meanwhile there are contractors who've been serving this area for 15, 20, even 30 years sitting at 18 reviews.
The difference isn't the quality of their work. It's whether they have a system that asks.
A plumber who's been in Post Falls for 25 years has hundreds of satisfied customers who would leave a review in a heartbeat if someone just texted them a direct link two hours after the job wrapped up.
That's not a marketing gimmick. That's just making sure your real reputation shows up where people are actually looking.
The Valley has a lot of great tradespeople who are invisible online. That's the problem worth solving.
— Mason Powell | Pacific Automation | Spokane Valley, WA

Here's something most trade business owners don't realize until it's too late:
Your Google review count isn't just a vanity metric. It's directly tied to how many calls you get every month.
Google's local ranking algorithm heavily weighs review count and recency. A shop with 15 reviews from two years ago is going to lose search visibility to a competitor with 60 reviews and three from last week — even if your work is better.
The homeowner searching "HVAC repair Spokane Valley" right now isn't going to dig through your website to figure out you're the better option. They're going to call whoever shows up first with the most recent social proof.
The good news: this is one of the most fixable problems in the trades. Most shops already have dozens of happy customers who would leave a review in a heartbeat — they just never got asked at the right moment.
Asking two hours after a completed job, when the experience is still fresh, gets a response rate most business owners don't believe until they see it.
— Mason Powell | Pacific Automation | Spokane Valley, WA