The Yaffe Group

As Amazon moves into the brick & mortar realm, they are using their stong data analysis to do it better. In this article you can get some insights on how you can get on Amazon’s level by understanding in real life (IRL) purchases with the help of sentiment analysis.

Understanding IRL Purchases with Sentiment Analysis - NetBase You can get on Amazon’s level by understanding in real life (IRL) purchases with the help of social listening and sentiment analysis

We are proud to share the story from CBS 62 on our latest campaign to help the Veterans of Oakland County.

Eye On Detroit - A Veteran's Journey Oakland County Veterans’ Services recently deployed "A Veteran's Journey", a marketing campaign encouraging veterans to take advantage of the services and benefits available to them. The campaign is being paid for by grant dollars received from the Michigan Department of Military and Veterans Affa...

Simon Green describes how to appeal psychologically to prospects with video storytelling throughout the customer journey, including provoking emotion at the top of the funnel to drive brand awareness. Videos for the middle of the funnel should display brand values and unique selling points, while videos aiming to convert should appeal to prospects' logic with content such as product demonstrations.

Exploring the customer journey from emotion to logic: using psychology in your video sales funnel Many of my office hours are spent trawling through and assessing branded online video content. In no other medium is the divide between compelling and fruitless more pronounced.

No surprise, retail is number one.

Which Industries Spend the Most on US Digital Advertising? - Marketing Charts Digital advertising in the US continues to grow quickly, with one estimate suggesting it’s now a $30 billion larger market than TV advertising. Which industries are contributing most to digital advertising’s rapid ascent? Recent figures from eMarketer break out spending by industry, indicating t...

The Oakland press featured our latest campaign for Oakland County Veterans. And, while we are happy to have the press coverage, we are more than happy to be able to do some good work that helps our Veterans.

Oakland County encouraging veterans to seek benefits with new marketing campaign Oakland County wants the more than 60,000 veterans who call the county home to know they're not alone. And starting next week, you'll see that message along highways and major

This is why customer experience is important - even if they are in your store, they may be shopping somewhere else.

40% Of Back-To-School Shoppers Use Smartphones For In-Store Research But 38% still plan to shop in physical stores as well as online, per an AdColony study.

Data and technology can help companies improve the customer experience, and various brand representatives offer examples of how they are doing it in this article from Marketing Week.

How data and technology help brands excel at customer experience Excelling at customer experience means using the right technology and linking up data effectively across your brand channels, as the members of our CX50 list prove.

Interesting tactic

Target's Small-Format Stores Are Its Biggest Weapon Against Amazon and Walmart Target plans to open 30 of its smaller-footprint stores this year as a part of its successful strategy to keep customers buying online and in-person.

Customer journey mapping has become an essential part of digital transformation as execs begin to understand the role customer experience plays in their company’s success. Given the increasing move toward digitization, and the increasing role of the CIO in many marketing initiatives, it’s becoming increasingly important that CIOs chime in with the CMO on customer journey maps..

Customer Journey Map: Why The CIO And CMO Must Collaborate If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know. 

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Where Are Retailers Putting Their Ad Dollars? Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

The goal should be to create a seamless CX that anticipates customer needs and exceeds expectations with every interaction, at every stage of the relationship.

Why Marketing Must Lead The Charge With Customer Experience More than 80% of brands surveyed by Gartner in 2018 said their success is mostly or entirely dependent on customer experience.

Finding joy in marketing. At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life.

Marie Kondo is the future of marketing At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life.