XPress Printing

What’s the difference between EDDM and Targeted Mailings?

EDDM stands for Every Door Direct Mail, meaning you choose an area you want to target, and your mailing piece is delivered to every door in that selected area. Want to target everyone within a one-mile radios of your business? EDDM is the way to go!

Target mailing means pretty much what it sounds like. You target a certain demographic in a certain area. For example, if you’re a real estate agent, you might target renters within a certain income range. Are you a dog walker looking for new clients? Target dog owners in your area!

Check out the pros and cons of EDDM vs Targeted Mailings in the attached images.

Not sure which option is the best for your marketing needs? Contact the XPress Xperts today! We’re always ready to help make your mail marketing experience the best it can be.

What’s that? You only need to print a black and white document with absolutely no color ink whatsoever? Too bad, the magenta is gone.
Why is the magenta always gone?!

Meme found by one of our staff members, Kirk!