Expansion Capital Group

— Meet Kelsey Hillberg, SPHR, MM- HRM, Director of HR and the heartbeat of .

Kelsey ensures our hard work is always balanced with rewards, fun, and the kind of genuine humanness that many preach but rarely practice. Her leadership style focuses on building practical systems that help both people and companies grow—without losing what makes them special.

"I believe HR should be clear, human, business-minded, and honest," Kelsey says. "The best HR work doesn’t hide behind policy or buzzwords. It creates clarity, builds trust, strengthens leaders, and helps people do meaningful work."

🍕✨ ICYMI, this Spring, Expansion Capital Group announced the winner of the 2026 $25,000 Small Business Spotlight, The Good Earth Farm! ✨🍕

If you’ve ever been to one of their signature pizza nights just outside Lennox, SD, you know exactly how magical this place is.

Wood smoke in the air, open prairie skies, animals roaming, and kids running free. It’s a rare, beautiful space where no one is looking at a phone—everyone is just present.

Founded by Nancy Kirstein on a homestead dating back to the 1880s, The Good Earth Farm is so much more than a destination; it’s a hub for community, connection, and sustainable living. After years of hard work, grit, and a passion for bringing people together around good food, they are taking a massive step forward.

What’s Next for The Good Earth Farm?

With the $25,000 grand prize from ECG, Nancy will be upgrading from a residential setup to a professional commercial kitchen.

This game-changing upgrade will allow them to:
🍕 Scale up their famous wood-fired pizza service.
🍕 Expand their event catering capabilities.
🍕 Boost their projected revenue by up to 50%!

"When people come down the driveway, I want them to feel like they are coming home." — Nancy Kirstein

At ECG, we are dedicated to supporting the growth of American small businesses that make our communities whole. We couldn't be prouder to partner with The Good Earth Farm for this next chapter of growth.

Want to experience the magic yourself? Join them Wednesday, Friday, and Sunday evenings from 4–9 PM (Memorial Day through pumpkin season) to support local, disconnect from technology, and enjoy the South Dakota prairie. https://www.thegoodearth.us/

Join us in celebrating Nancy, and the entire Good Earth Farm community in the comments below! 🎉👇