Apricot Branding

Why does it feel harder for brands to connect with their audience today?

The internet is becoming more crowded, attention is becoming more selective, and the traditional path from discovery to purchase is starting to break apart.

In the latest edition of Apricot Pulse, we explore the changing landscape of brand discovery and consumer choice and what it may mean for businesses moving forward.

https://www.linkedin.com/pulse/new-era-brand-discovery-consumer-choice-apricot-branding-vue7e/

The New Era of Brand Discovery and Consumer Choice Many business owners and brand marketers are beginning to notice the same thing: The traditional path from discovery to purchase no longer feels as predictable or linear as it once did. For years, businesses have relied on the traditional marketing funnel in which customers gradually move from aware

I’m excited to introduce Apricot Pulse, the 1st official LinkedIn newsletter from Apricot Branding. It’s designed for leaders who want a clearer view of the forces shaping modern brands, at the intersection of business, consumer behavior, and the technologies transforming the world around us. Each edition focuses on the signals that matter most, offering a clear perspective to help inform more intentional and strategic decisions.

https://www.linkedin.com/pulse/welcome-apricot-pulse-apricot-branding-lrvde

Welcome to Apricot Pulse The official Linkedin newsletter from Apricot Branding Apricot Pulse is for leaders who want a clearer view of the forces shaping modern brands. It’s a place to understand how shifts in business, branding, consumer behavior, and technology influence the world around us, especially in moments of ch...

In our previous post, we dive into the Rebel Archetype and reveal how bold brands use disruption, individuality, and unapologetic authenticity to capture attention and build loyalty.

The Rebel Archetype: Free & Radical Learn more about the Rebel archetype and how it can be seen in both brand marketing and film. The Outlaw archetype.

What makes a brand luxurious? Here are 3 ways that you can establish your brand in the premium luxury tier!

3 Ways To Make Your Brand Luxury Here are 3 factors that can help you stand out and establish your brand in the premium luxury tier of your industry.

A rebrand is a very vital part of the lifecycle of any company or organization. It is not only about changing a logo, it is part of how your brand evolves and adapts to internal and external changes. Here are 5 rebranding mistakes from the past that you can learn from

5 Rebranding Mistakes to Learn From Here are 5 rebranding mistakes that you can learn from. How does it aid brand recognition? Go beyond the logomark and build brand loyalty