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If you are not already recording videos as part of your marketing efforts, it’s time to start! With all the AI-generated content around, people are looking for real-people and video is the best way to do that.
Are you making one of these common marketing mistakes? In this video, Nicole and Monika tell you how to fix them (and good news - they are not a heavy lift!).
06/23/2025
One of our clients made a sales training video that said:
“Marketing messages are like jam, the further you spread them the thinner they get. Therefore, for sales people generating leads, we need not to broadcast, but to narrow things."
Brand messaging is designed to cast a wide net about the value of your product or service. But when you are trying to sell to a specific audience, you can't lean on generalizations. You need to think in terms of the audience and their needs.
As an example, you may sell the same product to doctors and lawyers, but the way you talk to them is going to be very different. That means your sales campaign may include one ad for lawyers and a totally different one for doctors.
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