RoundPeg

Consumers are now 30% more likely to make purchasing decisions based on a brand’s beliefs than they were just three years ago. If you haven't made your brand clear, you're not serving your customers.

When to Take a Stand (or Take a Knee): Mixing Brand Activism and Content Marketing When is brand activism a good idea? When it makes sense for your brand.

In-depth look at how brands are measuring their Purpose (many, sadly, are not!). While you might be proud to be a "good business," it's even better when you have a strategy to measure your .

If purpose is so important to brands why are so many failing to measure its impact? Some 60% of brands are missing the opportunity to truly engage consumers by failing to measure the impact on society of their purpose campaigns.

Not sure about the difference between generic purpose and social impact Purpose? Learn 8 characteristics of Purpose for conscious companies, BCorps and SocEnts: http://roundp.co/purpose-what-it-is

Complete with real life examples like Seventh Generation, Greyston Bakery, Plum Organics and WEST PAW!

Did you know? Americans alone make up less than 5% of the world’s population yet generate 15-20% of its waste.

Whether it's unconscious capitalism, built-to-break manufacturing or our never-ending quest for convenience... it’s clear that our habits are FAR from sustainable.

Discover what we learned when we followed in the footsteps of fellow B Corp (SPOILER ALERT: food packaging is the enemy!):

Waste Not? Not Quite – Attempting A Day Without Waste - RoundPeg If we want to reduce waste on at scale, we need to make it convenient to do so. That's what we learned from our "Day Without Waste."