One Second Late

Why we brought ‘Icarus’ and ‘Phaeton’ here.

We don’t just like the art this time. I genuinely love the story behind this whole campaign.

170,000 stitches to capture the second before everything falls apart.

Embroidery has no undo 🫠

‘Icarus’ from ‘Zenith’ collection - available now

‘Zenith’ collection - Friday 6PM CET

‘Zenith’ collection releasing 27 MAR 6PM CET

POV: you embroider art onto clothing

‘Icarus’ embroidered hoodie - Available now in brown & navy.

We stitched the fall of Icarus into a hoodie.
Someone said we should. So we did.

What do you see - ambition or limits?