Robert Goodwill

Robert Goodwill

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03/17/2025

🀯 Why my client spent $250 instead of $5,000... and made $9,000 back

So here's something funny...

Client comes to me last month. Super frustrated.

They'd been in this "fancy" group coaching program. $5,000 to join. Big promises. Weekly calls with 30+ other people.

You know how those go...

πŸ‘‰ Raise your hand
πŸ‘‰ Wait 45 minutes
πŸ‘‰ Finally ask your question
πŸ‘‰ Get some vague "just run ads" answer
πŸ‘‰ Still have no clue what to actually DO

Meanwhile, their business is stuck in neutral.

So they booked a single hour with me. $250.

We jumped on the call and I showed them EXACTLY:

β€’ Where their leads were leaking
β€’ Why they were getting unqualified prospects
β€’ How to structure their offer for immediate conversions
β€’ The exact campaign setup that would work for them

No theory. No fluff. Just "click here, write this, test that."

They took what I showed them...
Invested $1,000 in ads...
And made $9,000 back.

In 4 weeks.

The crazy part? That ONE HOUR solved problems they'd been stuck on for MONTHS in their group program.

Look, I'm not knocking group coaching. It works for some people.

But if you're tired of generic advice and want someone to look at YOUR specific situation and give you a clear path forward...

Let me know and I can help you like I helped them πŸ‘‡

(That was the exact face they made when they saw their first sale come in πŸ˜‰)

03/12/2025

πŸŽ₯ Just spent $2,000 on a fancy video ad?

Oof... we need to talk.

So here's something interesting...

I was working with this course creator who spent:

❌ $2K on professional video
❌ $500 on fancy graphics
❌ Hours scripting everything perfect

And their ads were getting destroyed by...

Wait for it...

πŸ‘‰ Simple black background
πŸ‘‰ White text
πŸ‘‰ Basic message

🀯 The text ad got:

βœ… 3X better click-through rate
βœ… 70% lower cost per lead
βœ… Way better quality leads
βœ… Easier to test and scale

And the best part?

We could test 20 different text variations for the cost of ONE video.

Here's why this works:

Simple ads let people focus on your MESSAGE instead of getting distracted by fancy production.

Plus, when you're only spending $1/day per ad:

πŸ‘‰ Testing is basically risk-free
πŸ‘‰ Data tells you what works
πŸ‘‰ No more guessing
πŸ‘‰ No more wasted budget

Want to see my complete testing system? Let me know πŸ™‚

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