MediaSavvy, LLC

She is a Dreamer, she is a believer, she is a doer, she is an achiever, and that she is “You”. Happy International Women’s Day!⁣⁣⁣⁣⁣

One of the flaws with last click analysis is that for many, many businesses, 99% of the conversions and sales come from branded keyword traffic. But this obscures the true source, because no one is born knowing your name, and so if you want to move the needle for search, you really need to know the keyword traffic that introduced them to your site, not that drove the click. 👍
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