Emily Lethgo

A hook has one job: make them stop scrolling. That's it. It doesn't need to be clever. It needs to be specific, relatable, or surprising. Ideally all three.

The formula that works every time: Call out exactly who you're talking to. Name the problem they already feel. Promise something specific on the other side.

Weak hook: 'Social media tips for business owners.' Strong hook: 'You've been posting for your business for years and your personal account has 47 followers. Here's why that's costing you.' See the difference? One is generic. One is a mirror.

Before you write your next post, ask yourself: Would my ideal person stop mid-scroll for this? If the answer is no, rewrite the first line. The rest of the content can stay.

Save this for your next content session. And if you want to see how I write hooks for my own account, follow along 🤎

Your business account speaks to your customers. It says: here's what we do, here's who we serve, here's why you should hire us. Every post points toward a transaction.

Your personal account speaks to your peers. Other founders. Business owners. People building something. It says: here's what I'm figuring out, here's what's working, come with me.

Different audience. Different content. Different goal. Business account = sales tool. Personal account = brand, community, and its own income stream.

The mistake most business owners make: they treat their personal account like a softer version of their business account. Same content, just more casual. It doesn't work because it's not doing a clear job.

Your personal account needs its own strategy. That's what I'm building right here, in real time. Save this and follow along 🤎