Ruskin Consulting

"My Google Ads campaign isn't working."

We hear this all the time.

The good news is that low ROI does not always mean your ads are failing. Sometimes the issue lies in the landing page, conversion tracking, targeting strategy, or even the way success is being measured.

Our latest blog explores the most common causes of poor Google Ads performance and what you can do to improve results before increasing your ad spend.

Read it here:
https://ruskinconsulting.com/what-to-do-when-google-ads-isnt-delivering-the-expected-roi/

"What gets measured gets improved." If your GA4 is set up but no one is actually using it, you are not alone.

We configure Google Analytics and Tag Manager to track what actually matters: revenue, leads, landing page performance, and remarketing audiences. We even built our own free WordPress plugin to install Tag Manager the right way.

Better data, better decisions, better marketing.

Learn more: https://ruskinconsulting.com/services/google-analytics-tag-manager/

Happy Independence Day from all of us at Ruskin Consulting.

So much of what makes this country work happens at the small business level: the dealerships, the home service crews, the brokerages, the nonprofits, and the family-run shops. To everyone who took a risk and built something, we are proud to work alongside you.

Today, take the day off. Enjoy the cookouts, the parades, and the fireworks. We will see you Monday.