Roland Cochrun

It’s not the money you want… It’s what you think your life will feel like when you have it. But, what if money won’t make you feel that way?

When I sold my first business, I had more money hit my account than my father and grandfather made in their entire lives combined.

I was 30 years old when the deal closed. Rather than feeling accomplished… I felt like I did before. Restless, unsatisfied, and unfinished.

I’ve been asked before if there was a number that would have been “enough?” 

No… money is just paper.

All it does is turn “no’s” into “yes’s”

But, “yes’s” aren’t what make you happy…

That’s the lie they sell you as a kid. That one day, you will work really hard and be able to buy all of the things other people cannot buy… and then you’ll be happy.

The funny thing is… nobody actually says that last part.

Think back… did they ever promise you happiness?

That’s the irony of it all. A globe full of people chasing a promise that will never be delivered on in the way they are expecting it to.

It typically doesn’t hit them until they get closer.

Usually, it’s as you cross the 5M mark.

You were expecting to feel at peace knowing that you are sitting on 5M.

But, there’s no peace... Safety and security, sure… but peace? No.

Peace comes to those who find their purpose.
Wholeness comes to those who discover how to use their purpose to help the people they were sent here to help.
Legacy comes to those who get to watch the impact you made live on far past your time here.

Similarly to my father... I hate myself. Now, obviously, I know that’s impossible as selves don’t have the ability to hate anything or anyone. But, what if you spend most of your time identifying as someone who isn’t you?

At 9 years old, the Mormon church taught me to hate myself. I know this wasn’t their intent... but, it happened. I forgive them... However, I’m still living with the consequences and paying therapists and coaches hundreds of thousands to recover (I wonder if the church will reimburse me?).

Now, I’m not shifting blame here. In the end, I chose to believe the things that they were saying about me (although, at 9 does it really feel like a choice?).

Besides INdesign, everything I have accomplished prior was from a place of darkness - To make sure that nobody could say anything bad about me.

But, in the end, it didn’t work. I knew it was all a lie. The compliments and accolades meant nothing to me. I was casting a spell on them... and I knew it.

I share this to expose something that needs to be talked about. I have had the luxury of hanging around some pretty incredible entrepreneurs. 99% of them are F*kd up beyond belief. Sure, a few of them love who they are and stay true to self... But, that’s not the majority.

Most of them have now arrived there finally, but it was not without a ton of work.

If you’re not falling for your own BS... You’re not alone... And, it’s never too late to change.

There was a time when money was enough to compensate me for stealing hours from my life. But, those days are gone. There’s too much to expereince… and doing things I dont want to do just get’s in the way.

I still have businesses that I’m involved in. And, I rarely have a week where I’m not using 40-60 hours of my life to accomplish the business’s missions. But, it’s not work… it’s self-expression.

I was an angry kid, teenager, young adult, and grown adult. I couldn’t understand why I was so disgruntled. By age 29, I was already worth a few million dollars. I had purchased everything I had always wanted. But, I was still restless, bored, and discontent (Honestly, I felt more alive when I was broke).

There was even a short time when I gave up and gave in to the monotony. Put my head down and just made money like everyone else. But, that only lasted 5 months… I’m just not the kind of guy to settle for a false sense of accomplishment.

All I was doing was making money using a license that was invented by the government, selling a product backed and regulated by the government, and convincing other people to send me referrals… I was a fake entrepreneur. At any moment, the system could change and I would be without an income.

Eventually, I cracked the code.

It wasn’t that I was depressed. It wasn’t even that I hated my job… It just simply wasn’t enough for me. I always wanted to make a real difference. To do work that was truly unique and could not be replicated by anyone else but me.

Sure, you could say that I now have businesses that require me to be there. But, it’s not work to me. This is what I’d be doing whether I got paid or not.

The money wasn’t what took the pain away… it was turning my purpose into my career that finally brought me peace.

This guy earned 3 stars! THREE Michelin stars! There are only 137 in the world.

Lauren and I love carefully crafted culinary experiences.

From the moment we parked our car in the parking lot, we noticed them preparing to open the front door for us.

The bathroom is cleaned after each guest.

Every plate is placed at the same exact time.

I swear there was a hidden microphone, as each comment we made was somehow acted on by one of the staff members.

We don’t eat out much, but when we do… we go big.

We’ve never been to a 3 Michelin star restaurant before, and now I see why few restaurants are able to earn and maintain such an honor.

If you get the chance… I highly recommend the experience.

Once you’ve grown accustomed to making north of 50K a month… it’s hard to go backward.

Loan Officers are feeling it right now.

And, they will probably keep feeling the pain if they don’t change their tune.

If you care about your mortgage business…

And, you’ve been investing in your growth over the past few years…

My guess is that you have everything implemented that can be implemented.

There’s this belief out there that new marketing strategies are going to make loans fall in your lap… They won't.

Business is business.

There’s only so much you can do to generate brand awareness, market your services, and educate your audience.

To be honest… I think the market is oversaturated with Loan Officers using strategies to get loans.

There’s a natural flow of things if you are trying to become successful.

1. You need to get good at closing loans and impressing your referral partners (but, my hope is that you have this down already)
2. You need to understand how to scale your business so that you can eventually remove yourself from the day-to-day operations (all of the coaches out there can teach you how to do this).
3. Then, you need to work on your ability to lead others (or hire someone who can).

If you have not yet educated yourself on the three steps above… stop reading and get to work.

However, if you have been coached by the various coaches, gone to the conferences, and signed up for all of the shiny objects…

I hate to break it to you…

You are probably the problem, NOT the lack of knowledge, tactics, or strategies.

This is a common problem (and why most LOs struggle to consistently make more than 50k/mo).

If you’re interested, I have a coaching approach that might help you get over this hump.

Send me a message or visit my website and we can jump on a Zoom call.

“Adding value” to borrowers?
Helping them “achieve the dream of homeownership.”

Who comes up with this stuff?

I’ve never once heard a person at a party talking about how much value their Loan Officer added to their life. Or, how they are hoping to achieve the dream of homeownership…

Nike, Apple, Lululemon… The biggest brands out there never “add value.”

So why do Loan Officers and other professionals think it works?

Listen…

When people buy a home, they choose the Loan Officer they like most.

The one who they feel is the most like them.

The one who they relate to most.

I promise you that the only people watching your mortgage videos are other Loan Officers.

The fact is that people don't want to learn about mortgages.

All of the 100M+ producers you see making videos were 100M producers before they were making videos on social media.

I coach some of the top LOs in the country…

The game hasn't changed.

If anything, it has gone back to where things were in the 1950s and 60s.

Back when being a good person living an inspiring life was how you earned people's trust.

There are too many LOs “adding value” online.

To the point where it has turned into spam… not value.

I’ve got a system that works.

A personal branding system that actually brings in loans.

Yes, I charge $9,000… But, it’s because I turn that 9K into 30 in less than 12 months.

Send me a DM if you want to jump on a Zoom call.

Maybe this system is the one you have been looking for?

P.s. I have 2 spots open this month. Those two people will be coming to my next event at my new home is Sedona. It will be a killer event and you won't want to miss it.