Confluence Digital

Our client Living Care Lifestyles recently received news coverage on KING 5 Evening about their bringing VR to memory care at their West Seattle facility.

Local nonprofit brings seniors a boost through virtual reality Many seniors shy away from new technology. But a local nonprofit is showing seniors some tech can have a positive effect on them.

Don't ignore screen size when developing landing pages. Limited real estate requires travel marketers to focus on putting the most pertinent information first.

Effective mobile landing page design - Think with Google Do you spend enough time on mobile design? Here are five principles for effective mobile landing pages to help you focus on areas that need attention.

The report’s authors posit that “trust is the missing link,” and recommend that marketers protect data and comply with regulations, offer value in exchange for shared data, and be respectful in the manner in which data is requested.

Loyalty is Fleeting, Consumers Say - Marketing Charts Three-quarters of consumers across 5 key global marketers agree that they’re loyal to certain brands, but will move on as soon as they have a bad experience with them. So finds Acquia in a customer experience-themed report [download page] that finds tension between consumers’ desire for personal...

The Top 5 brand holiday ideas you need to see, according to AdAge.

The Top 5 creative brand holiday ideas you need to see right now We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask?

3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow shares his best lessons from interviewing John Mueller, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a....

In the US alone, businesses waste an estimated $1 trillion per year due to lack of sales and marketing coordination. This misalignment impacts not just productivity, but also the customer experience.

How marketing and sales alignment can better drive the buyer journey - Marketing Land Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.

“The word marketing should mean ‘What do we call it when we make something people want?’ ” he says. That’ll become increasingly important as 2019 brings more digital noise. His challenge: Be relevant, not loud.

What Seth Godin Wants You To Know About Marketing in 2019 The Industry expert urges companies to be relevant, not loud.

Although the components of a good story remain as they’ve always been, the process of telling a story in the digital age has evolved considerably as new advertising technologies have emerged.

The new best practices for digital brand storytelling - Marketing Land People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations. Br...

When Google says they prefer comprehensive, complete content, what does that really mean?

Content Comprehensiveness - Whiteboard Friday When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.

The survey results do indicate that younger adults are more receptive to online influencer endorsements – such as those found on Instagram, YouTube and blogs – than are other adults.

The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities - Marketing Charts Influencer marketing content can certainly hold sway over consumers, in particular youth, but it doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member. In fact, a recent study from SurveyMonkey finds that US consumers are more than 5 times as likel...