ReinMarketing

Amazon is a major force in online shopping, and while some brands may feel averse, advertising on Amazon is an increasingly solid investment for retail brands, according to new research from Toluna.

Infographic: Over Half of Consumers Start Their Online Shopping on Amazon Compared to 21.8% on Google and 17.2% on a brand’s website.

Have you reviewed your advertising budget allocations recently? Pushing more budget to Amazon Advertising is a smart move. More people start their product search on Amazon than Google. Be where your customers are searching first.

An Amazon Search Is Worth a Lot More Than a Google Search Amazon's ad business still has a lot of growth left in it.

Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.