ParallelDots

Happy Holidays from the ParallelDots Team!

We would like to thank our customers, partners, investors, and advisors. Looking back on the past year, we know that without your enthusiasm and energy, we wouldn't be where we are now.

Thanks again for your invaluable feedback and unrelenting support!

Announcement Alert !!

ParallelDots has partnered with Intel Corporation to massively increase our IR engine's scaling capabilities in a cost-effective manner!

In the words of ParallelDots Co-Founder & CTO, Ankit Narayan Singh, "At ParallelDots, it is our constant endeavour to bring the best-of-breed solutions to our customers in a scalable and cost-efficient manner. In this pursuit, we are thrilled to partner with Intel to optimise our models and run them on Intel processors. This will also help us to scale our offerings for the retailers."

Wish to partner with us? Contact us here -
https://www.paralleldots.com/contact

*****on

There are certain questions a CPG brand must ask itself when thinking of putting in place a Perfect Store Programme for your brand. For instance -

Do you have the right team and processes to execute a Perfect Store Programme?

A right team is one that puts in place the correct processes to design and calibrate the right systems in place. This setup is most important because brands need vetted insights to make managerial decisions.

A most important requirement is a standard KPI system used by the entire organization which would help in producing measurable results. This would make results easy to compare which in turn, would generate actionable insights. Not having aligned systems for measuring sales in , say Modern trade and General trade would mean that the source of leakage of a good sales opportunity would not be timely identified and plugged. This is why you need a KPI driven organization to build and execute a perfect store programme.

Another way to achieve this is to have incentives linked to performance. The sales’ team can have monthly goals. On their completion, bonuses could be distributed. The idea is to make the sales’ reps more invested in the sales process and subsequently, the brand health.