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Great article, every leader should read this! Build your team up, don’t tear them down.

Never Punish Loyal Employees for being Honest My new boss told me to never be afraid to give feedback. The next Monday morning in a meeting, I happily shared my viewpoint on a new policy.

This is a sad day, but also a great day to remember the Father of Direct Marketing.

"I remember having a breakfast with Lester — we were going to see a client, one of our top clients," Georgescu says. "He stopped me and said, 'So, Peter, what is our cadeau for this client?'" using the French word for "gift."

Georgescu says he was confused and felt it strange that Wunderman would want to bring a physical present to the client.

"And he said, 'No, no, no — Peter, I never go to a client without bringing them a present.' I said, 'So, what kind of present?'" Georgescu says. "He said, 'a business-building idea. There's never a meeting that I've ever had with a client without bringing them an idea.' I put my fork down and I said, 'What a great idea. Let's create one right now.' And we did. After that, I never went to see a client without bringing Lester's 'cadeau.'"

Lester Wunderman, 'father' of direct marketing, dies at 98 Wunderman is credited with direct-marketing innovations like the 1-800 toll free number and the magazine-subscription card.

We love this article by Inc. Magazine! Boost your creativity with these 9 easy steps!

https://www.inc.com/larry-kim/9-ways-to-dramatically-improve-your-creativity.html

9 Ways to Dramatically Improve Your Creativity The more you exercise you creativity, the stronger it gets.

Teamwork makes the dream work! 🎬

Here's a wakeup call for your marketing team:

👉 Video is set to claim more than 80% of all web traffic in 2019...

https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/

Forbes

Video Marketing: The Future Of Content Marketing Video marketing absolutely needs to be part of your marketing strategy this year. Here's why.