Blindtiger Design

We get it. A "Rebrand" or "Brand Refresh" - whatever you want to call it - can sound like a LOT to take on. But every brand needs to evolve to stay relevant and grow. The good news is, there are many ways to evolve your brand and connect with new consumers in the short term, all while building towards a more cohesive and effective brand and packaging system moving forward.

Join us at Craft Brewer's Conference in Philly this Wednesday, April 22nd, 2:30 pm - 3:45 pm for Oceania's Session: "Navigating The Now While Evolving for Your Brand's Future".

Oceania will be giving a thorough breakdown of how to audit your brand, and what to realistically do with that new information. You'll leave with a clear roadmap to find out where your brand stands and what to actually do about it.

If you can't make it, just drop us a note at [email protected] and we'll hook you up with the presentation and would be happy to chat on a short call if helpful.

Cheers! 🍻

These aren't just any mountains, they're scenes from the Cascades and the Enchantments near . Native wildflowers, Iconic peaks, and some guest appearances from animals you might see out there.

Every brand doesn't need illustration, but when you make beer near the gateway to the Enchantments... It makes a lot of sense to highlight that sense of place.

We're loving the strong shelf presence, and a bold color system that looks even better on the physical cans.

Which is your favorite?

We're getting ready for CBC in Philadelphia next week (Oce is giving a talk on brewery brand audits, of course!) and thought it would be a great time to share the work with that has been rolling out over the past few months.

Icicle is located in the picturesque town of Leavenworth, WA - steps away from Icicle Creek and some of the most beautiful backcountry hiking and alpine lakes in the U.S., the Enchantments.

Capturing that sense of place has always been central to their brand, so when they asked us to help update and expand their logo system we were soon over in Leavenworth drinking beers at the taproom.

With Wedge Mountain looking over the town, it's a key icon in the branding, paired with custom type and secondary badges. More assets, more print flexibility, and more celebration of a truly special area of Washington State.

We'll be sharing the packaging system soon! Maybe go for a hike this weekend and pick up some Icicle beers?

Last year we were working behind the scenes with John I. Haas, a world leader in hops growing and processing, to modernize and expand their logo toolkit and visual identity.

The Blindtiger team iterated on new taglines and messaging marks, including "Growing the Future Of Brewing" - to reflect their longtime focus on innovation in growing hops, hop products development, and brewing technology.

We polished their well-known heritage hop mark, cleaning it up for better useability and clarity, and provided alternate forms to use across print and digital.

Colors, brand fonts, a beer label template, and Photography and Digital style guides completed the kit, so they could put it into action.

Cleaner, bolder, and more consistent.

Cheers ! It's been fun to see it all come together and roll out.