C+C

🆕 📣 Francesca Davidson is back with Part 2 of her series "Holding Meetings that Matter," with more practical facilitation tips for effective meetings.

Why would a creative communications agency care about meeting facilitation?

When your focus is helping purpose-driven brands, public sector agencies, non-profits, and utility companies change behavior...you have to.

From getting clients on the same page about what their goals actually are, to including key institutional stakeholders, to making sure the communities most impacted by the issues you're trying to address are part of the process, meetings can make or break a campaign.

👉 If you missed it, check out Part 1 on planning: https://cplusc.com/meetings-that-matter-1/

👉 And then head over to Part 2: https://cplusc.com/holding-meetings-that-matter-part-2/

On the heels of our 🏆five gold Social Marketing Association of North America (SMANA) awards🏆, including Best of Show, we've got four C+Cers speaking at this year's virtual Pacific Northwest Social Marketing Association SPARKS conference on December 8 and 9th!

🔇 Say Less: How to cut clutter to create effective campaigns 🔇
VP of Strategy Andres O. Rodriguez & Group Creative Director Wyatt Curtiss on centering the audience’s point of view to create sharp campaigns that build trust, relevance, and impact.

🚉Localized CBSM (Community-Based Social Marketing Campaigns) to Engage Teens: How Digital & IRL Tactics Work Together🤳
Becky Thomas and Rachel DeCordoba, Program Manager for King County Metro Transit's Youth Mobility Program, on how repeating messages across channels is key to reaching teens, and engaging in person is just as important as a well-placed social ad.

🩺Empowering Providers and First Responders to Act on Opioid Use Disorder🚑
Jan Kleszynski & Liz Wolkin, Program Manager for the Washington State Health Care Authority's ScalaNW Bridge Program, on reframing medications for opioid use disorder (MOUD) as the ultimate expression of a provider’s commitment to care.

Register today and learn more at: https://pnsma.org/SPARKS

SPARKS 2025 is less than a month away! Now announcing our final round of speakers!

Register today at: https://www.pnsma.org/Register2025
Learn more about SPARKS: https://pnsma.org/SPARKS

SPARKS 2025 is a two-day virtual conference on Zoom from 8:30am-12:30pm, December 8–9, 2025.

Both days of SPARKS will feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being.

Speakers & organizations include: Andrea Ramirez, Nayeli Campos, Andrés Rodríguez, Wyatt Curtiss, Mary Gerardo, Lynn Knapp, Mindy Fitzgerald, Diana Steeble, Griselda Martinez