Toombs Creative

Someone commented on a piece of content this week: “Can you explain this like I’m five?”

Honestly, please do.

That commenter was the most useful person in the room. Because if your ideal client can’t figure out what you do in ten seconds, they’re closing the tab and moving on.
Write for the tired person on a Friday afternoon. Not the version of yourself that knows every detail of what you built.

Happy Friday. Go touch some grass. 🌿