Luum

📣 Breaking news! 📣 King County has officially repealed the mandatory bicycle helmet law.

While this law was initially enacted with good intentions around cyclist safety, the enforcement of it has statistically affected those experiencing homelessness and people of color more than others. Here at Luum, we celebrate every step towards equity - and this is definitely a reason to celebrate!

King County repeals mandatory bicycle helmet law The repeal comes amid concerns about uneven enforcement and despite criticism from physicians and lawyers, who argue the mandate is is needed based on patients and clients they see.

🔥 Hot take: Your hybrid workforce doesn't need commuter benefits. They need mobility benefits.

Hop into our latest blog post to learn how the commute has changed, why traditional commuter benefits won't cut it, and practical tips for improving workforce mobility.

Your hybrid workforce doesn’t need commuter benefits. They need mobility benefits. Commute equity means providing mobility benefits that are affordable, accessible, and sustainable. Luum's platform helps bring equity in the workplace.

We had a great time with Vanderbilt University and the Duke Center for Advanced Hindsight at the Behavioral Parking Research Webinar last week. Turnout was impressive - thank you to all who attended!

Key insights we came away with:

✅ When presenting commute options, reverse ordering can have a powerful influence on mode choice. (Turns out we follow the perceived norm - meaning when "driving" is listed first, more end up choosing that method over others.)

✅ In one lab study, people claimed that environmental factors have the biggest impact on commute choices, however the field study findings found that financial framing has the most sway.

✅ When choosing between daily/weekly parking receipt models, the weekly rhythm ends up being much more effective at reducing driving frequency - contrary to what most assume given loss aversion.

If you attended - what was your biggest takeaway? Share in the comments!

In case you missed it - watch our free recording below ⬇️

Behavioral Parking Research: Webinar with Luum, Vanderbilt University, and Duke Center for Advanced Hindsight. How can you change commuter behaviors to be more sustainable, equitable, and enjoyable in 2022? Considering 76.4% of employees drive alone to work in the US, there…

Changing employee commute behavior (for the better) takes the right blend of pricing structures, messaging frameworks, and policy changes.

Get your hands on the latest research from Vanderbilt University and Duke Center for Advanced Hindset on how to shape the commute through behavioral change at the December 16th webinar: https://us02web.zoom.us/webinar/register/1316382941385/WN_xXHmk5f0TBOFAhArqttWQw