New Canvas Advising, Inc.

I had the privilege of being interviewed on A Brave New podcast. We covered a wide range of topics from current healthcare stressors in the age of a global pandemic, population health and value-based care initiatives as well as medical homes, the term innovation and its application in healthcare beyond the oft narrow constraints of technology to include people and systems design, virtual care and the unique challenges for patient advocates operating within that care delivery mode, along with healthcare data standards and data conversion into information.

While we didn’t solve the challenges facing healthcare or even explore the tip of iceberg, our conversation hopefully serves to continue many of the meaningful discussions happening in healthcare around opportunities for creativity and innovation to tie together seemingly unrelated, dissimilar topics through a systems medicine lens complimented by organizational design.

As I said on the podcast, “So many of my colleagues are exhausted, so it's a challenging time, but it's also a time where they can pull together and demonstrate what healthcare is able to do. So, it's a time to be encouraged, it's a time to stand strong”.

Navigating Post Pandemic Challenges In Healthcare, with Hannah Thomas In this episode of A Brave New Podcast, New Canvas Advertising founder and CEO Hannah Thomas offers her expert insights from the trenches as a healthcare marketer.

Why Ask Questions?

Why Ask Questions? Questions are an essential leadership skill. Questions demonstrate respect, clarity, engagement, and shared learning.

I am curious to learn if marketing firms anticipate any change/loss in managed advertising campaigns from their clients. Naturally, Fortune 100 and 500 companies have a mix of insource/outsource marketing strategies. But, small to medium size companies may also choose to exit social platform(s) thereby potentially impacting their marketing partner.

Interested to learn more from marketing and advertising professionals.

"Coffee giant Starbucks left Facebook scrambling after the popular chain reportedly threatened to remove its advertising from the platform over frustrations regarding hateful comments left on posts about racial and social justice issues.

"Starbucks is in the process of evaluating their organic presence on FB, and whether they should continue to have a presence on the platform at all," a Facebook employee wrote to colleagues in internal discussions seen by BuzzFeed News. "



Every Major Company to Leave Facebook So Far

Every major company to leave Facebook so far A slew of major companies have withdrawn their presence and advertising spend across Facebook amid a growing concern over unregulated hate speech, racism and possible data breaches.

In addition to vaccination, perhaps a bigger and long-term question should be explored (and not just accepted as status quo) regarding mitigation of staff turnover and continuity of care.

"Like the rest of the direct care work force, home care workers are primarily women of color, many of them immigrants. At an average $12.12 an hour in 2019, they are the lowest-paid group, according to the research and advocacy group PHI. Almost half rely on some form of public assistance, like Medicaid or food programs.

Without a central workplace, they will be harder to reach, educate and vaccinate than aides in nursing homes and assisted living centers. (Some, privately hired by individuals and families through the so-called gray market, don’t work for agencies at all.)

“Vaccine hesitancy is absolutely a factor, but more so is the lack of easily accessible opportunities to get vaccinated,” said April Verrett, president of S.E.I.U. Local 2015, the union representing almost 400,000 home care aides in California."



Can Long-Term Care Employers Require Staff Members to Be Vaccinated?

Can Long-Term Care Employers Require Staff Members to Be Vaccinated? As legal experts and ethicists debate, some companies aren’t waiting.

Have you rented clothes? Would you? If so, there is a new option coming!

What creative step have you taken to expand, grow, or protect your business during this economically challenging time?

"Starting at $125 a month, the subscription allows members to rent looks from the most recent Lauren collections. Once the curated closet is complete and favorite pieces are prioritized, the members will receive their first shipment of four pieces. When the member is done with the pieces, they have the option to return the items to be replaced with new pieces or purchase the items at a discount. The discount is determined by multiple factors, such as wear and season. While it differs for each item, it is generally around 30 percent.

The offering includes Lauren dresses, pants, tops, jackets, and other categories. At the launch, there will be over 600 styles, and in the next two months, an additional 170 styles will be added. The site will also feature advice from expert stylists on how to wear the looks."

Ralph Lauren


Ralph Lauren Enters the Rental Business With ‘The Lauren Look’

Ralph Lauren Enters the Rental Business With ‘The Lauren Look’ Starting at $125 a month, the size-inclusive subscription allows members to rent looks from the most recent Lauren Ralph Lauren collections.