posterGIANTinc

From Santa Monica to DTLA, Los Angeles lit up with Blood Orange wildposters this week, creating a visual rhythm across the city in the lead-up to his show.

LA’s creative community thrives on moments where music and art collide, and these placements made sure the campaign felt as much a part of the city’s streets as the music does its soundscape.

Listen to "Essex Honey" now, and catch Blood Orange Sept 16th at the Shrine Expo Hall, and Sept 18th at the Kia Forum alongside Lorde.

Atlanta got a dose of reggaetón energy with Anuel AA’s tour hitting the city, on the final leg of the campaign.

Wildposting thrives in cities like Atlanta. For an artist on a nationwide tour, campaigns like this show how OOH can travel alongside the music: customized to each market and tailored to each city’s culture. Atlanta fans knew the moment Anuel was coming through.

Anuel AA’s Real Hasta La Muerte 2 tour is hitting the NY/NJ area hard this September, with back-to-back arena shows in Newark and Brooklyn.

Wildposting campaigns in both cities helped lock in the energy, building momentum for fans ahead of Sept 5 at the Prudential Center and Sept 12 at the Barclays Center.

By promoting both dates in close proximity, the tour kept its presence impossible to miss and made sure no one in the region overlooked their chance to be part of it.