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Podcasts are increasing in popularity now more than ever, with over 424.4 million yearly global listeners, a near 11% increase from the year prior.

Podcasts give authors the opportunity to share their stories and reach their ideal readers.

However, many authors don’t know how to go about coordinating podcast circuits, podcast guest etiquette, how to pitch their book naturally, or even how to track podcast appearance ROI.

To help solve this, we decided to speak to Vicky Weber Books, a best-selling author with over 11 podcast appearances, and 19 titles, including one published by Disney, to share her knowledge on podcasts as a marketing strategy for authors.

Amplify Your Book: Guide to Podcast Appearances for Authors Podcasts are increasing in popularity now more than ever, with over 424.4 million yearly global listeners, a near 11% increase from the year prior.