SuperGraphics

Summer's almost here, and we celebrated the only way we know how — firing up the grills, and putting leadership on burger duty. 🍔🔥

Big projects deserve big celebrations... and this team deserves every bite.

When was the last time your work made you uncomfortable?

If the answer is "uhh…" ...Simon Sung wants a word.

As Executive Creative Director at Pacific Lutheran University, Simon's built an EGD team that plays before the brief arrives, lives inside their clients' worlds instead of their own, and treats "we have no idea what we want" as an invitation instead of a red flag.

We sat down with him to unpack how he does it — the sandbox philosophy that keeps his team one step ahead, why the best environmental work doesn't start with the brand, and how to solve a brief when the client hands you a title and runs.

Required reading for anyone leading creative inside an institution. 👇
https://supergraphics.com/egd-creative-leadership-plu-simon-sung/

The world's biggest soccer tournament is coming to Seattle — and we wrapped the columns holding up the Seattle Center Monorail to prove it. 🏟️⚽

Bold, unmissable, and turning 5th Ave into a mile-long celebration of the beautiful game. This is what happens when a global stage meets large-format print done right.

Now, here's the thing: If the Monorail columns are dressed for the occasion, shouldn't your business be too?

We've built a ready-to-launch suite of customizable activations — from oversized futbol displays and freestanding signage to watch party kits and retail graphic packages — all designed to help you capture the wave of tourism and energy about to hit Seattle.

Let's make sure your brand doesn't miss the moment.

👉 Check out our full activation guide and get started: https://supergraphics.com/seattle-2026-worlds-biggest-soccer-tournament-activation-guide/

Look, we care a lot about sustainable print. We built an entire initiative around it — EcoFormat® — and became the only SGP-certified printer in Washington State to prove it.

But the truth is, none of it matters unless our partners value it just as much as we do.

This Earth Day, we're spotlighting four of our partners across events, retail, signage, and marketing activation who are asking harder questions, demanding greener materials, and inspiring how we approach our own sustainability efforts.

❇️ Angie Hopkins, Director of IPX at Microsoft — Her team doesn't ask "can we recycle this after?" They ask "how many lives can this have?" That shift in thinking has changed how Microsoft approaches its biggest events.

❇️ Max Kunz, Graphic Designer, Visual Merchandising at Nordstrom — As the last person to touch a project before it goes to print, Max decided that seat is exactly where sustainability questions need to be asked... and he's pushing vendors to build what doesn't exist yet.

❇️ Peter Muller, Sr. Design Manager & Associate at Gensler — Everyone had sustainability goals. But nobody was looking at the signs — literally. So Peter built a carbon calculator that's routinely finding 80% reductions in embodied carbon.

❇️ Sean Carr, Director of Sustainability for the Americas at HHGlobal — The science is there. The will is there. So why do sustainability programs stall? Sean's answer: Nobody's translating it into the language of business. He's fixing that.

Four partners. Four conversations well worth reading. Check them all out on our blog 👉 https://supergraphics.com/resources/blog/