Tell Your Tails

Blog posts are NOT dead 💀

BUT the way people consume them… has totally changed!

In a world of instant gratification, how can you make your blog posts easy to read? So you don’t lose their attention?

❗️Your content + writing style is most important.

But if you’ve written a killer blog post and just wanna make sure people stick around to read the whole thing…

…here are some ways you can break up your blog post to make it easy to digest.

1️⃣ Include images (and lots of ‘em) to make the text NOT overwhelming.

Use your own images OR search stock photo sites like Unsplash to find images that match the content topic AND your branding

2️⃣ Using bold, italics, and caps will help readers skim your content for the main points.

Avoid the Underline feature though so as not to confuse that content with a link!

3️⃣ Most blogs have a Quote feature. It’s underused but is a great feature if you have a quote to share.

Maybe you’ve interviewed another pet professional. Pop a great quote of theirs into the Quote feature to really have it stand out.

4️⃣ Create an infographic in something like Canva to really help drive home a point.

This is a great way to infuse your branding into a blog post!

Now, what do you do to break up your blog posts? Any other tips?

Your website… that email… they don’t need to be bland 😞

Here are some easy ways you can inject some ✨ personality ✨ into any of your copy or content writing:

1️⃣ You’re not submitting a paper to your college professor… keep things conversational by typing how you’d talk.

2️⃣ People connect to stories. Share your own experiences, share your client experiences.. paint a more vivid picture.

3️⃣ Again, not following APA style for your college lit paper. You can ditch some grammar rules if it makes your content more approachable.

4️⃣ Write first for you people. THEN think about SEO.

Remember to save this post so that you can refer to it next time you sit down to write!

Enjoying some time away from my desk this holiday season 🎄

Wishing you all happy holidays… and a happy new year!

See ya in January 👋

Confuse them? You lose them 🤔

(Real life example below)

👉 When you’re describing your product or service, K.I.S.S!

Keep it simple, stupid.

1️⃣ Share the basic things they need to know (don’t bog them down with the details)

2️⃣ Paint a picture of how their life will benefit from your product or service.

👉When pricing, hey, you also want to keep it simple.

NO ideal customer wants to feel like you’re charging them for every little thing.

Instead, just up your whole price!

Which sounds better?

🥤 $2 for the soda liquid + $0.30 for the straw + $0.10 for the ice + $0.60for the cup

OR

🥤 $5 for a large soda with UNLIMITED REFILLS

?????