Suzanne Harrison, Web Designer & Developer

If you love dance, you need to see ARC Dance's Romeo & Juliet - available to stream Aug 27-29th. ARC Dance has been a client of mine for a very long time and I've been so lucky to see so many of their incredible live performances, everything they do is amazing and I can't wait to see them on film. Please support this amazing local non-profit organization.
https://arcdance.org/event/romeo-juliet-a-cinematic-ballet-2/

Romeo & Juliet – A Cinematic Ballet - ARC Dance ARC Dance Productions Presents the Romeo & Juliet Project – A Cinematic Ballet Filmed at Seattle’s Benaroya Hall – ARC Dance offers a new twist to the central story of Romeo & Juliet. Choreographed by Artistic Director Marie Chong, this cinematic dance version updates the...

So, you’ve identified your Entrepreneur Archetype and are starting to put all the pieces of your marketing together, from understanding your audience to how to communicate in a clear, consistent brand voice.

Now the question is, how do you ACTUALLY design an effective website?

Think of your website like a store. When your customer first walks in, they need to feel supported in taking action with you. What you do and how it solves their problems should be clear.

Think to yourself:
-- What information needs to be on the homepage?
-- What is the user experience? How does it support their needs?
-- Do you have supporting content that is helpful to their questions and concerns?

On the blog, I walk you through what I have found to be successful in helping clients leverage their website as the ultimate customer experience.

https://buff.ly/3vyWob3

How Do You Design a Great Website? Think of It Like a Store. How do you best create, present, and organize your website content? Try thinking about your website like a brick and mortar store.

Your website is a reflection of you and your values.

So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why you do it?

If you guessed it starts with your WHY, you’re on the right path.

Yet, this is often the most challenging part. Clarity and simplicity are key here. And that’s why we need to start with the basics before launching a website.

That includes:
-- Your mission, vision, and core values
-- Your brand image
-- Your brand messaging

Your company mission expresses how you solve a problem that your customer has. Your company vision paints the picture of what you aim to accomplish with your solution.

Ask yourself:
-- What is the problem that your customers have?
-- How do you solve that problem in a unique way?
-- How does solving that problem make the lives of your customers more fulfilling/convenient/inspiring?
-- And what unique values do you bring to your customers that help you stand out against competitors?

Let’s say you are a builder who works on large scale, residential projects. You value safety, creativity, and developing functional spaces to accommodate families.

Communicating these values through your branding might include warm colors, clean and structured fonts and layouts, fluid shapes, and portfolio images that include real families you’ve worked with enjoying life in their new homes.

Bringing clarity and consistency to your mission, vision, and values will allow you to do the same with your branding and content.

Your copy and your visuals need to tell an engaging and transformative story that in turn guides your audience through your sales funnel.

So, ask yourself:
-- What about your process makes accessing a solution to your customer's problem that much easier?
-- What personality traits represent your brand most, and how will they resonate with your audience?
-- What are some phrases or words your customers frequently use to reference your solution that can be written into your story?

Working with a content strategist to clarify your messaging, audience, brand voice and tone will provide you the opportunity to build a memorable brand that your ideal clients choose every time (and can’t resist!).

Already got the foundations covered, or struggling to integrate your core values and your WHY into your branding and content?

Comment below or send me a DM with the pieces that aren’t quite fitting. Happy to help bring clarity to the big picture!