Doubleknot Creative

We’ve been itching to share this work a while, and it’s finally out in the wild! When Foley acquired Chateau St. Jean Winery in 2021, the brand had sort of lost its sense of self… a chaotic product portfolio, inconsistent packaging, and none of the bold vision it was founded with. Thankfully, our clients saw it for the jewel it was. We dug deep into the history and the place to reconnect with the humble-but-sophisticated charm of this Sonoma icon. Brand strategy and messaging work set the stage for a refreshed visual identity and a comprehensive overhaul of the packaging system. Check out the full case study, and if you find yourself in Sonoma, don’t sleep on this gem of a winery.

(FYI - Jean rhymes with Sheen, not Shawn… and there’s a good story behind that!)

We don't do what we do for awards, but it does feel great to have the hard work and the bravery of our clients be acknowledged. Three GD USA winners this year! Cheers!