Point It - Digital Marketing Agency

[Case Study] Washington Energy Services wanted to understand their inconsistent referrals and create a content marketing strategy to keep them relevant. Point It helped them increase organic search traffic by 54%. Read more here: https://goo.gl/2EcnD2

Referral Consistency with an SEO Content Strategy Washington State Energy Services needed a better SEO strategy to stay relevant. Point It was able to help.

What if it was possible to shift clients away from a leads- and sales-based focus, and toward a concentration on the profitability of leads or sales? Point It President Frank Coyle says it is possible. This is good news for anyone who needs to convince the C-Suite of PPC value — and of course for anyone who wants to have satisfied clients. Read the blog here: https://goo.gl/7Z9TzW

Putting Profitability First in Digital Programs | Point It I just got back from my annual trip to the Google Partners’ Summit. It was part of Google’s Live Marketing event in San Jose. For me, the standout was an emphasis on putting profitability first in digital programs, especially in PPC.

[eBook] Attribution can feel like a cutthroat session of Monopoly: for a moment it seems you’re gaining ground, but before you know it you’re mortgaging your favorite properties. Point It offers guidance about how to stay ahead in our workbook, "Beyond Digital Marketing Attribution." Download it here: https://goo.gl/TJYXWa

Beyond Digital Marketing Attribution Tackle the first steps in creating a meaningful attribution strategy with our workbook, Beyond Digital Marketing Attribution.

[Micro-Lessons] Do you have programmatic advertising questions? Our experts answer your top questions in these short, value-packed Micro-Lessons. Watch now! https://goo.gl/JtWkD3

Programmatic Advertising Office Hours Want to learn about the latest in programmatic? Only have a couple minutes? Check out Programmatic Advertising Office Hours Micro-Lessons for quick lessons for you to watch anywhere!

Is it possible to drive revenue & create attractive return on advertising spend (ROAS) numbers by using social ads to attract users? Sure is! Read the case study here: https://goo.gl/6wZ8P6

ROAS Challenge Met with a Social Strategy Point It utilized Facebook’s evolving demographic and behavioral ad targeting to display very specific ads and meet Microsoft Store's ROAS goals.

Organic search will always be important, but paid search offers marketers more layers, possibilities, and options. In this recap, our VP of Client Services, Maddie Cary, and Google's Agency Development Manager, Nick Danford, lay the groundwork for understanding profitability.
https://goo.gl/6mHysV

Event Recap: Thinking with Google About PPC Profitability | Point It Common metrics used to judge the success of marketing efforts—such as cost per acquisition (CPA) and return on ad spend (ROAS)—can prove to be short-sighted and ineffective. Last week, Point It and Google hosted a seminar to talk about PPC profitability.

No time to attend conferences? Get up to speed on all the latest digital marketing topics, from & to Attribution, & Social Media. Lovingly crafted by our experts, these free micro-lessons are the quickest way to build your skills! https://goo.gl/67CPyq

Micro Lessons Don't have a lot of time? Want to bring your skills up to speed with expertly crafted digital marketing lessons? Whether you're interested in strategy, paid search, SEO, programmatic advertising or social media we can get you to the next level!

This summer is full of changes in world, and Point It has put together an easy summer reading list to keep you up to date on the big ones! This post covers the biggest developments in audience targeting and — something for you to stick in your virtual beach bag and read while you work on your tan. Check out the blog to learn more:

Beach Reads for PPC Geeks: Essential Summer Reading for Paid Search Fanatics | Point It Summertime is now fully upon us (yes, even here in rainy Seattle), bringing with it visions of longer days, cookouts, and—if you’re lucky—beach vacations. Even if you’re not a fan of the sandy area where land meets water, “beach reads” are essential for the summertime:...

is a crowded space. How can you build an advantage for your organization? Learn how deterministic data sources help you reach your highest-value customers most effectively. https://goo.gl/jdiVSm

[Point Paper] Deterministic Data: A Powerful Holiday Marketing Tool You need an advantage to break through the marketing noise this holiday. Deterministic data can help you find & reach your highest-value customers.

What would you do if your organic search rankings suddenly dropped and started impacting your bottom line? Point It's experts were faced with exactly this challenge when we were asked by an online retailer for help. Our team shows you how they found the solution in this fascinating case study. Learn more: https://goo.gl/UzkGdA

Yoogi’s Closet SEO Strategy Gets Results Point It improved Yoogi's Closet SEO ranking with strategic technical website changes.

[On Demand Webinar] Interested in implementing Programmatic Display into your digital marketing mix? Our experts chat about "Myths & Realities of Programmatic Display." https://goo.gl/fYWDne

Myths & Realities of Programmatic Display Join our programmatic display experts at Point It as they guide you through this effective addition to your digital marketing channels.