Flying Start Marketing

Differentiating yourself in the digital space is more important today than it’s ever been.
Amplify your business with our performance-driven digital marketing solutions.

Agencies live and die by 2 things, the results they deliver and the quality of their work.
The only way to successfully deliver on these two things is through building a team of experts and thought leaders.

​Flying Start is constantly evolving and exploring the latest technology to ensure our clients are always receiving the best possible service at all times.

Visit https://www.flyingstartmarketing.com/ to learn more.

Swayed brand identity, tarnished reputation, and, wasted money, are the most tangible aspects of the consequences that accompany a marketing failure.

Here are some common marketing mistakes that businesses make:

1. Failing to define a clear target audience.

2. Using the wrong social media platform.

3. Not developing a social media strategy before launching.

4. Not measuring results.

5. Neglecting mobile optimization.

Contact us today to learn more.

Give your business a Flying Start!

We understand the importance of a solid digital presence in today's market. With more and more consumers turning to the internet to research and purchase products and services, it's essential to have a robust online strategy to reach your target audience.

Contact us today to understand how we can help your business.

Proper marketing during a downtrend is critical for a business's success. During a recession, it's more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Here are our 5 essential tips on marketing during a recession.

1. Market to existing clients
Having a loyal customer base is your one true asset during a recession. It’s cheaper, simpler, and definitely more effective to market your products to your existing clientele rather than focusing your efforts to win new ones—and when we say cheaper, we mean a discrepancy of about 5-25 times.

2. Lean on consistent branding
There is no doubt that more effort needs to be put in during a recession. In the case of marketing, though, you may not actually need less effort, as there’s less “marketing noise“ for your marketing message to have to break through.

3. Empower and encourage your audience
A crucial step here is to ensure that your brand is sending a positive message—one that is fine-tuned to the sensitive mood of your clients and prospects and avoids any resentment.

4. Conduct New Market Research
During financial hardships, a person’s available income and discretionary income changes. This, in turn, changes the way consumers shop and make purchasing decisions. New data needs to be collected, and while it might seem like a smart idea to cut costs and use historical data from previous recessions, it is not a good idea. People change as their environment changes, and each economic downturn is caused by different factors, so no recession is the same. By doing expansive market research on your target audience, your business will be able to get insights that can be used as a competitive advantage.

5. Brand Recognition Still Counts
Businesses that are smart during this time can not only come through uncertain times in a good position but also have an amazing opportunity to gain market share among competitors that aren’t keeping up. Be the business that comes out ahead. We need for you to – somebody’s gotta be in a good position to hire everyone who used to work for companies that didn’t care to invest in marketing.

Why do 78% of small businesses fail?

According to U.S. Bank, 78% of small businesses fail because they lack a well-developed marketing plan.

Unfortunately, too many businesses don’t have the time, marketing expertise, or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single marketing tactic based on “their gut”, or pick the same tactic that worked for a colleague in a different industry.

After working with many businesses over the years we have seen it all and know what works and doesn't work within each industry.

Let's make sure you are in the top 22% of succeeding businesses. Reach out if you have any marketing questions or would like to learn more about our marketing services.