PointStory LLC

PointStory
Published by Tik Yip · Ofctoberpoc 0282a aus4to84h 3:36e PdM ·
Case Study - A Health & Beauty Brand
The Situation
This brand had inventory issues through May and wanted to regain market share by aggressively advertising on Amazon.
The Goals
Increase market share across core keywords and increase sales across all product lines.
The PointStory Solution
PointStory built campaigns to drive revenue with a focus on market share that targeted their brand, generic, and competitor terms and ASINs.
The PointStory Results
$655,000 increase in revenue in just two months. 8.2% decrease in ACos.

Health & Beauty Brand Case Study | PointStory PointStory built campaigns to drive revenue with a focus on market share that targeted their brand, generic, and competitor terms and ASINs.

Case Study - Else Nutrition
How PointStory generated positive impact on ROAS and sales:
- 2.5x increase in ROAS
- 3x increase in attributed orders
- 4x increase in clicks
- 7x increase ad impressions
The Situation
While the brand was growing on Amazon it was at the expense of a relatively high AcoS which was driven by a large number of targets with low clicks, not enough to provide a good enough signal on how to proceed.
The Goals
Pointstory was in charge of launching Else Nutrition, a globally patented, plant-based alternative formula for toddlers on the Amazon marketplace. The brand operates in a highly competitive category which includes major brands such as Ge**er, Similac and Enfamil.
The PointStory Solution
The team focused on driving traffic using exploratory campaigns with wide reach. The strategy was to generate traffic and capture terms that resonated with the shoppers as well as top products in the toddler nutrition space. This approach helped the client in getting traffic and understanding the targets that resonated with the shoppers. Advertising played a major role in the launch tactics and included a combination of ad types and techniques necessary for generating brand awareness and initial sales traction.

Else Nutrition Case Study | PointStory While the brand was growing on Amazon it was at the expense of a relatively high AcoS which was driven by a large number of targets with low clicks, not enough to provide a good enough signal on how to proceed.

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