Smarty.Marketing

Here is an excellent guide shared by Cyrus Shepard - Zyppy during his AMA in our subreddit on content types/strategies that can help your brand survive Google Zero (AKA the No-Click Era).

Full AMA here, chock-full of expert insights: https://lnkd.in/gEWdybwy

Our company was built on creating original research for brands and sharing it in the right communities (thank you, !) so we are excited that this strategy is now more valuable and effective than ever. Ask us how!

Google vs ChatGPT: Where Do US Consumers Start Shopping Journeys? (Survey)

ChatGPT has seen unprecedented growth, expanding at an incredible pace year after year. Even though the numbers seem to have slowed down this year, the looming question remains the same: “Is AI going to replace traditional search, and if so, when?”

We were determined to explore one specific angle of this question: “How often is AI used for product discovery?”

Here are the results from our analysis. They may (happily) surprise you if you prefer traditional search!

Google vs ChatGPT: Where Do US Consumers Start Shopping Journeys? (Survey) | Smarty Marketing ChatGPT has seen unprecedented growth, expanding at an incredible pace year after year. And even though the numbers seem to […]

We LOVE this quote Bogdan Krupin of SE Ranking made during his AMA on our r/SEO_for_AI subreddit! (Full discussion here, PACKED with insights: https://www.reddit.com/r/SEO_for_AI/comments/1t3mgot/ama_ai_visibility_bogdan_krupin/

Unique, artisanal content has always been powerful on the web, but now it's even more crucial for reaching target communities through the flood of AI generation. LLMs love it, Reddit loves it, journalists love it, social media loves it, and most importantly, it provides real value to the right people. It has been our bread and butter for nearly 15 years and the results have withstood the constant changes of and the web as a whole.

Thanks again for providing your expert knowledge, Bogdan!

Sam Page of InMotion Hosting, Inc's insightful answer to the question: "With your massive experience in enterprise SEO, how have you been reporting on KPIs for the past several years? The whole SEO industry has become much less predictable, and AI is not helping. It almost feels like you constantly have to protect/justify what you are doing..."

Redditors were able to tap into Sam's 20-plus years of expertise during a lively and thoughtful AMA hosted in our SEO_for_AI subreddit. You can learn more from him (and the other experts that chimed in) here: https://www.reddit.com/r/SEO_for_AI/comments/1srolsj/ama_im_sam_page_head_of_seoaeo_at_inmotion_hosting/

Thanks again, Sam!

Lily Ray's first-class answer to the question: "Which websites are genuinely not at risk from AI search disruption and what do they have in common?"

You can read more of the excellent insights she provided during our r/SEO_For_AI AMA (ask me anything for those who don't know) with her here: https://www.reddit.com/r/SEO_for_AI/comments/1slb1vf/ama_i_am_lily_ray_founder_of_algorythmic_and_vp/

Thanks so much, Lily!