GoatCloud Communications LLC

This article discusses, in a sense, what I've been telling clients and prospective clients lately - that SEO is about delivering a solid user experience that is also understandable by search engines. I don't like the jargon of the term "SEO", as in practice it means so much more than simply catering to the ever-changing whims of Google.

https://www.searchenginejournal.com/technical-seo-is-a-necessity-not-an-option/252463/

Technical SEO Is a Necessity, Not an Option Technical SEO continues to be the foundation upon which any successful strategy is built. Here's why technical SEO is more important than ever.